First Research

First Research offers consumer and business-to-business research and data solutions. We specialise in Travel, Tourism, Leisure and Retail, but also provide services to other industry and government sectors.

Research Services

We offer full service management of research projects from the initial brief through to the final analysis, report and presentation. We work with local design and print companies, a local data input company and an experienced local interviewer field force.

The types of research project that we provide include:

• Development and evaluation of advertising and promotions
• Customer and employee satisfaction surveys
• Mystery shopping
• Brand and product development research
• Usage and attitude surveys

First Research specialises in quantitative research projects, including postal, telephone, face-to-face and web-based surveys.

Examples:

Advertising tracking surveys to evaluate the effectiveness of brand communication and promotional campaigns

Continuous response and conversion research to investigate return on promotional investment and optimise future communication strategies

Brochure research to assess and inform the design and content of brochures and other print and display material

Customer satisfaction and profiling surveys

Employee satisfaction and attitude surveys

Attitude and opinion surveys amongst existing customers, non-converters and potential new customers

Feasability and usage surveys to help identify the need for, or perception of, potential new services or products

Product testing to determine product preference

Online surveys to optimise website development, understand and profile users and investigate conversion rates

Other Services

As well as the full service management of research projects, First Research also offers:

• Fast and accurate data input services
• Database consultancy
• Customer and database profiling and segmentation
• Database targeting and list generation
• De-duplication and cleaning of databases
• Questionnaire design
• Desk research
• Benchmarking
• Marketing planning
• Consultancy services

Software

We design questionnaires and write reports using Microsoft Word and Publisher and Adobe Acrobat. We use Microsoft Access for designing databases and data input screens. We use SPSS statistical software for analysis of research results and the production of computer tabulated data.